Since the founding of the studio, the Kitfox team has placed most of their marketing effort on Twitter and email was not a primary means of communicating with their fans. The rest of this article deconstructs the strategy behind them.Įmail #1) Boyfriend Dungeon now on KICKSTARTER - and a cat?!Įmail #2) Hey Gorgeous Sunder’s Boyfriend Dungeon Love LetterĮmail #3) New Girl in Town Valeria’s Boyfriend Dungeon Love LetterĮmail #4) Ask me anything Isaac’s Boyfriend Dungeon Love LetterĮmail #5) Trailer music released Seven’s Boyfriend Dungeon Love LetterĮmail #6) ONLY 24 HOURS left to back Boyfriend DungeonĪlso here is the open rate and click through rates for each of those emails. The following are the 5 emails that were sent out during the Kickstarter.
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